Once the world’s biggest online poker room before the Unlawful Internet Gambling Enforcement Act was signed into effect in the United States, Party Poker is doing everything they can to get back on top. And one of the recent measures they’ve taken to get there again is opening a site that will offer services to French players.
Party Poker’s parent company, PartyGaming, signed an interesting (and semi-confusing) deal that will be called www.partypoker.fr. The deal was signed with PMU, France’s pari-mutual horse racing company, and it calls for PartyGaming to help PMU set up an online poker site. But rather than branding the site under the PMU name, PartyGaming will also lend their Party Poker brand to the company as well.
For those of you who aren’t confused yet, the PMU poker site will allow their users to share the network with other Party Poker players. In essence, the PMU site will basically be the same as a Party Poker site and the members of the room will be able to take advantage of the same 40% rakeback deals that members of any Party Poker site have access to.
PartyGaming’s CEO, Jim Ryan, talked about the French site deal by saying, “Today’s agreement with PMU is consistent with our stated strategy of securing a small number of high value partners in regulated markets.”
This particular deal definitely falls in line with PartyGaming’s strategy of trying to open sites in big poker markets across the world. PartyGaming recently opened an Italian poker site called www.partypoker.it and they have plans to start up sites in other countries with large poker playing populations as well.
PartyGaming is hoping that these deals help them post a profit in 2010 after having a miserable year in 2009. As reported throughout poker news outlets everywhere, PartyGaming lost $26.5 million in 2009 after posting a $66.1 million profit in 2008.