• United Kingdom
  • Sweden
  • Ireland
  • Germany
  • Austria
  • China
  • Finland
  • Norway
  • Canada
  • Russia
  • Ukraine
  • Bulgaria
  • Romania
  • Slovenia
  • Hungary
  • Brazil

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Betfred can trace its beginnings back to a small betting shop that was opened in 1967. They’ve since grown to become a multibillion-dollar company. In an era where many established bookmakers are merging, Betfred remains one of the few well-known independent brands.

This site starts new customers off with a generous £30 free-bet offer. They also have a totepool program that gives you a chance to pick up more rewards.

Betfred is one of the industry’s best in terms of odds and low margins. They also offer multiple features that’ll improve your overall betting experience.

Our only real complaints include Betfred’s homepage and site navigation. The homepage features too many promotional offers, while the website layout is unconventional in a bad sense. As long as you can put up with these drawbacks, then Betfred is certainly worth trying.

Extras & Features

Betfred’s Totepool is a unique lottery that gives you a chance to collect extra funds. All bets from punters are placed in a pool, and winners share the rewards.

Cash Out allows you to pull an active live wager and recoup some of the money. This option is particularly helpful when your in-play bet has virtually no chance of winning.

Betfred also does a good job of streaming lots of matches. You can look forward to watching live streams across a wide variety of sports.


This sportsbook is one of the best in the business when it comes to odds. Their football odds are especially attractive. Betfred only takes around 3.5% margins on the average football match, which is outstanding. Also note that you can win up to £500,000 per day in certain markets.

In-play / Live Betting

This in-play section offers about everything you could ask for, including multiple options, live streams, and detailed information. Simply choose a match that’s in progress to see if there’s a stream and relevant info available. Betfred really goes above and beyond for live bettors when considering everything they offer.

Sports Markets & Betting Types

Betfred is one of the largest names in the UK sports gambling market. Therefore, it’s no surprise that they offer outstanding coverage of many markets. But what separates Betfred from the pack is their commitment to the little things. Their bet-slip options and features are designed with the customers in mind.

Website Navigation & Layout

The Betfred website is too busy, beginning with the homepage. You’ll immediately see several promotions advertised on the landing page. We’d much rather see the emphasis put on available markets.

The website navigation isn’t any better. The Quick Links are supposed to offer a fast path towards the most-popular markets. However, all the Quick Links do is create confusion as you move around the site.

Other Details

Betfred customer support is available through live chat, email, and phone. You can even send a handwritten letter to their office.

The website is encrypted to ensure that hackers can’t steal the information you exchange with Betfred.

This operation is licensed by the UK Gambling Commission and Gibraltar Betting & Gaming Commission. These are both respected licensing jurisdictions throughout the industry.

Deposits can be made at Betfred using Visa, MasterCard, Visa Electron, Neteller, Skrill, PayPal, Delta 1-Pay, and Bank Transfer. Withdrawals can be made Visa, MasterCard, Visa Electron, Maestro, Neteller, Skrill, PayPal, Delta, and Cheque.

Please note that, due to recent changes in UK Law, you can no longer use credit cards to deposit into gambling accounts. However, you can still use debit cards as well as many other methods to deposit funds. Please see specific sites for details of the payment providers they accept.