• United Kingdom
  • Sweden
  • Ireland
  • Germany
  • Austria
  • China
  • Finland
  • Norway
  • Canada
  • Russia
  • Ukraine
  • Bulgaria
  • Romania
  • Slovenia
  • Hungary
  • Brazil

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William Hill

William Hill opened their first betting shop in 1934. They’ve since become the UK’s largest bookmaker and have shops all over the country. More specific to this review, they also have one of the world’s strongest online presences.

This bookmaker has built an impressive brand in their 80+ years of existence. They’re listed on London’s FTSE 250 stock exchange and are a member of IBAS.

William Hill will start you off right with a £30 bonus offer. This is only the tip of the iceberg, because they have a few other attractive qualities too. William Hill offers good features, countless markets, a great in-play betting section, and lots of banking options.

Our only complaints include below-average odds in some markets (e.g. football) and a busy homepage. The odds aren’t outstanding, but they’re passable when considering all of William Hill’s positive points.

Extras & Features

This bookmaker has all of the modern features that are expected of a top sportsbook. They offer live streaming, scores, stats, and convenient betting slips.

William Hill also has a “Cash In My Bet” option, which lets you cash in a live wager when it’s most convenient. While you won’t receive as much as if you’d simply let the bet ride out, you can still guarantee yourself some winnings with Cash In My Bet.


This sportsbook ranks average to below-average in terms of odds. Their football odds aren’t the greatest. You’ll often be facing around a 5.5% margin on football matches, which is a little worse than the industry average. Most odds for other sports are okay, but nothing too special.

In-play / Live Betting

William Hill has one of the best in-play betting sections in the business. They offer numerous live wagering opportunities, especially with regard to football, cricket, ice hockey, rugby, and tennis. You won’t find a better sportsbook in terms of live betting markets in the industry.

Sports Markets & Betting Types

This bookmaker offers every market and bet type you could ask for. William Hill is THE place to bet on football, because they cover more than 60,000 matches each year. They also do an excellent job of covering every other sport too.

Website Navigation & Layout

The website layout is one of our few complaints about William Hill. They have too many different featured categories and promotions for our tastes. While this is still a functional website, it could be simplified a little.

Other Details

William Hill customer service is available through live chat, email, and phone. You can reach their support reps 24/7.

The website is protected with the highest level of encryption technology. They use Secure Sockets Layer (SSL) to prevent third parties from intercepting your data.

This bookmaker holds licenses with the UK Gambling Commission and Gibraltar Regulatory Authority.

Deposits can be placed here using Visa, MasterCard, Maestro, Skrill, Neteller, Cheque, Delta, iDeal, InstaDebit, and Paysafecard. Withdrawals can be made via Visa, MasterCard, Maestro, Skrill, Neteller, Delta, and Bank Transfer.

Please note that, due to recent changes in UK Law, you can no longer use credit cards to deposit into gambling accounts. However, you can still use debit cards as well as many other methods to deposit funds. Please see specific sites for details of the payment providers they accept.

Welcome Bonus - Bet £10 get £30 in 3 x £10free bets

William Hill offers new customers £30 in free bets (bonus offer might be different depending on where you live, please check their website to see what sign up offer you are eligible for). You must use Promo Code R30. You must place a bet with a minimum stake of £10 at odds of 1.5 or greater to qualify for this offer. The £30 of Free Bets will be credited to your account once the qualifying bet has settled and will expire if not used within 30 days (bonus period). Any bonus that has not been redeemed before the end of the bonus period will be deleted.

KQCs: 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad