888Poker looking to Merge with a Big Site

Just a week after Party Poker and Bwin announced a huge merger, 888Poker is looking at a future merger with another poker room.  The news of 888Poker looking for a potential merger partner broke when 888 CEO Gigi Levy said that his internet poker site is definitely interested in merging within the next six months. 

Most people would suspect that he is hoping to keep up with poker sites like Party Poker with this move, but he insists that this isn’t the case.  He told eGaming Review all of this when he said, “I think that the first thing to remember is that the consolidated Party/Bwin, when the transaction is completed, will represent less than 10% of the market.” 

Levy continued by saying, “We are not talking about someone controlling 50% of the market, giving us no chance to compete.  We are talking about an entity which is significantly larger than us, but still is less than 10% of a very fragmented market.  In that regard, I don’t see us changing anything in our strategy because of that.”

But even if Levy isn’t too worried about competing with Party Poker and their up to 40% VIP deals, he still needs to be concerned with the rest of the online poker world since his site is currently only 15th in traffic rankings.  So the potential merger with another holdem poker room definitely makes sense from a player base aspect. 

Levy doesn’t know exactly who will be the merger partner when 888Poker is ready to complete a deal, but 888’s rakeback offers certainly make them an attractive partner.  They also have some other great online poker deals meaning quite a few rooms will be eager to partner up with them in hopes of catching up to the giants like PokerStars and Full Tilt Poker.

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