New PokerStars Commercials gaining Attention

In being the world’s largest online poker site, PokerStars already draws a fair amount of worldwide attention. However, the site is gaining an even larger audience thanks to a new commercial series they’re running dubbed “We Are Poker.”

The artistic commercials feature various members of Team PokerStars such as Daniel Negreanu, Liv Boeree, Jose “Nacho” Barbero and Bertrand “ElkY” Grospellier competing in interesting settings. For example, in a TV spot entitled “Nacho vs. Brazil,” Barbero is sitting at a poker table located in the middle of a crowded Brazilian street. His opponent shoves all-in, while various images of a man underwater, a wolf, a pounding heart, an insane man and Liv Boeree swinging a whip are shown. It sounds weird, but everything comes together at the end of the commercial.

Another PokerStars advertisement worth mentioning is the “East vs. West” commercial starring Daniel Negreanu. This one shows the Canadian poker pro taking on his opponent heads-up in a warehouse, with shots of a bull, a man underwater (again), a man with a bubble on his head, and Vanessa Rousso modeling on top of a building.

One very interesting theme that you’ll notice in the videos is that both Nacho Barbero and Negreanu lose to their heads-up opponent, which gives the PokerStars commercials something of a cheering-for-the-underdog element. You can watch the Barbero ad on YouTube.

These TV spots could be very effective in drawing more players to PokerStars’ upcoming Turbo Championship of Online Poker (TCOOP) event. The 2011 TCOOP will see 50 poker tournaments run from January 19th to the 29th, and $10 million in guaranteed prize money will be offered. Assuming you enjoy playing fast-paced tournaments that offer quick satisfaction and speedy blind structures, the turbo series at PokerStars will be right up your alley!

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