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Opened in 2000, Betfair has become the world’s biggest online sports betting company. They earn more than £393.6 million in annual revenue and have over four million customers.

Betfair immediately stands out due to the fact that they’re a betting exchange – rather than a standard bookmaker. This requires some adjustment, because exchanges work differently than regular sportsbooks. But you’ll find that the adjustment is worthwhile when considering that Betfair has superior odds.

This site has interesting features, including “Acca Edge” and “Price Rush.” Both of these options give you a chance to boost your chances of winning.

Betfair has no shortage of odds and live betting opportunities. This site also allows you to buy and sell action just like other betting exchanges.

We like nearly every aspect of Betfair. Our only complaint is that some of the small betting markets offer even lower liquidity than a regular bookmaker.

Extras and features

One great Betfair feature is their “Acca Edge,” which allows you to build an accumulator bet and take insurance on it. For the cost of a small dip in your odds, the insurance returns your original accumulator stake when you lose by one leg,

‘Price Rush’ is another good Betfair feature. If there’s a better price on the exchange, your original odds will be increased (a.k.a. ‘rushed’) to the next full number.

Betfair offers common services that are found at other top-quality bookmakers, including live streaming and live scores.


As mentioned before, Betfair is known first and foremost for their exchange. However, they’ve also opened a traditional online sportsbook in recent years too.

Their sportsbook features favourable odds in comparison to the competition. You can especially expect good prices on many football matches.

In-play / Live Betting

Betfair is one of the best when it comes to in-play action. You can make live bets here and track the prices in order to look for “lay” opportunities.

For example, let’s say that you bet on Arsenal to beat Liverpool. If Liverpool takes the lead early on, you could lay Arsenal with a live bet. This way, you can capitalize on your live wager no matter if they win or lose.

Sports Markets & Betting Types

This sportsbook covers all of the major and minor sports just like leading betting sites. But what really separates Betfair from the pack is how their exchange allows you to set your own price. As long as somebody else is willing to match your price, then you have a bet.

The backing and laying aspects also let you potentially make a “green book,” meaning that you successfully lock in a profit no matter the outcome(s).

Website Navigation & Layout

The Betfair website is extremely user-friendly and well laid out. You won’t have any trouble navigating through both the regular and live betting sections.

The only thing that you might struggle with is the exchange aspect if you’re used to dealing with traditional online sportsbooks. But Betfair offers some helpful video tutorials that teach you how to use a betting exchange.

Customer Support / Security / Licensing / Banking

Betfair customer service is available through email, live chat, and phone. Their support department is open 24/7.

The website is protected by Secure Socket Layer (SSL) technology, which is the industry standard in protecting both your personal and financial details.

Betfair holds licensing with the UK Gambling Commission, Malta Gaming Authority, Danish Gambling, Agenzia delle Dogane e dei Monopoli (Italy), and Dirección General de Ordenación del Juego (Spain).

You can deposit here using Visa, Visa Electron, MasterCard, Neteller, Skrill, Bank Transfer, Cheque, Western Union, Delta, EntroPay, and Poli.

Withdrawal options include Visa, Visa Electron, MasterCard, Neteller, Skrill, Cheque, Bank Transfer, Delta, and EntroPay.

Please note that, due to recent changes in UK Law, you can no longer use credit cards to deposit into gambling accounts. However, you can still use debit cards as well as many other methods to deposit funds. Please see specific sites for details of the payment providers they accept.