NordicBet launched in 2002 and has experienced plenty of success in the Scandinavian market. They were purchased by the Betsson Group in 2013. They’ve since been included in Betsson’s international push in recent years.
This bookmaker doesn’t make a good impression at first with their bonus offer. They only offer a £10 free bet, which is as low as a sports-betting bonus gets.
However, NordicBet redeems themselves in other areas. This site has some of the industry’s better odds. They don’t discriminate in terms of markets either, offering low margins across the boards.
NordicBet also has helpful in-play betting features, such as live streaming, scores, and stats. You won’t have any trouble finding these features either thanks to the friendly website navigation.
Extras & Features
The main features offered at NordicBet include live streaming, live scores, and bet history. They really push their live streaming, featuring a link to it at the top of the site.
Bet history allows you to quickly access a record of your bets, which is helpful when recording wins and losses. Overall, NordicBet rates pretty well with regard to features.
NordicBet is one of the better bookmakers when it comes to odds. They do a good job of offering fair odds across the board, whether you’re wagering on football or golf. Their favourable odds lead to some of the industry’s lower margins.
In-play / Live Betting
NordicBet offers an average in-play betting section in terms of markets. They do a good job of covering major sports like football, basketball, cricket, ice hockey, rugby, and tennis. However, they don’t cover much more beyond the most-popular markets.
We definitely like the layout of NordicBet’s in-play wagering section. Sports are clearly listed at top and left-hand side, while available bets are in the middle.
Sports Markets & Betting Types
This bookmaker has traditionally focused on Scandinavians, which is evidenced by their heavy ice hockey coverage. However, NordicBet’s international expansion has convinced them to better serve other markets too.
UK bettors will appreciate how many football and rugby matches are available for betting. Unfortunately, though, this site doesn’t cover horse racing.
Website Navigation & Layout
The NordicBet website features a blue-and-white color scheme that perfectly matches the icy countries that they focus on. More importantly, this site has a clean design that makes finding markets and bets easy.
The top of the site features options for “Sportsbook” and “LiveBet.” Selecting either of these will allow you to browse the markets (left) and available wagers (middle). All in all, this is an easy site to navigate.
Customer Support / Security / Licensing / Banking
NordicBet customer support is available through email, live chat, and phone. Their support is available in six different languages, including Danish, English, Finnish, German, Norwegian, and Swedish.
The website is protected by Secure Sockets Layer (SSL) encryption. This technology prevents hackers from intercepting personal and banking details that you exchange with sites.
This bookmaker is licensed by the Swedish Gambling Authority and Malta Gaming Authority. The latter license allows them to serve most of Europe.
Deposits can be made here using Visa, MasterCard, Neteller, Skrill, Visa Electron, Paysafecard, and Bank Transfer. Withdrawals can be made with Visa, Visa Electron, Neteller, Skrill, and Bank Transfer.